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Not-provided slapped us all in the face last month. Ahh, who am I kidding, it’s been slapping us in the face for a long time now. Google’s been warning us for years that we will not be able to rely on that data forever. I’m not going to get into the background of not-provided or even give you a definition of what it is, if you’re reading this post I assume you have a strong understanding of what not-provided is.
At Agency Metrics we were in a unique position at the time not-provided counts reached 100%, we were dead in the middle of development. We had a pretty awesome report that correlated individual keywords to conversions that provided a ton of insights on how successful your campaign was down to the keyword level. I believe we had finished this tool just two days before the 100% announcement, ouch! Luckily we were able to sit down and brainstorm a solution that we thought would still provide incredible value. We shared a few sample reports with our beta testers and even some real clients from our agency. Here’s what we came up with.
We figured if we couldn’t track traffic and conversions coming from search results, why not track traffic and conversions by landing page, then correlate the any keywords that are ranking for that landing page. We initially struggled with different design layouts, as we wanted this report to be simple to read so anyone could understand it. We ultimately came up with the following report.
We kept the flow simple from left to right: Keyword > Rank > Landing Page > Visits > Conversions > Conversion Rate.
Right now we’ll only pick up and display the keywords that you have previously entered into your report. We’re working on integrating suggested keywords from webmaster tools and Google Analytics which will make this report even more accurate and useful. We’re shooting to push these changes live before new years.