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November 15, 2013

Not-provided slapped us all in the face last month. Ahh, who am I kidding, it’s been slapping us in the face for a long time now. Google’s been warning us for years that we will not be able to rely on that data forever. I’m not going to get into the background of not-provided or even give you a definition of what it is, if you’re reading this post I assume you have a strong understanding of what not-provided is.

At Agency Metrics we were in a unique position at the time not-provided counts reached 100%, we were dead in the middle of development. We had a pretty awesome report that correlated individual keywords to conversions that provided a ton of insights on how successful your campaign was down to the keyword level. I believe we had finished this tool just two days before the 100% announcement, ouch! Luckily we were able to sit down and brainstorm a solution that we thought would still provide incredible value. We shared a few sample reports with our beta testers and even some real clients from our agency. Here’s what we came up with.

Landing Page Performance Report

We figured if we couldn’t track traffic and conversions coming from search results, why not track traffic and conversions by landing page, then correlate the any keywords that are ranking for that landing page. We initially struggled with different design layouts, as we wanted this report to be simple to read so anyone could understand it. We ultimately came up with the following report.

Keyword Not-Provided

We kept the flow simple from left to right: Keyword > Rank > Landing Page > Visits > Conversions > Conversion Rate.

Future Upgrades

Right now we’ll only pick up and display the keywords that you have previously entered into your report. We’re working on integrating suggested keywords from webmaster tools and Google Analytics which will make this report even more accurate and useful. We’re shooting to push these changes live before new years.

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  • http://www.elite-strategies.com/blog Patrick Coombe

    Thanks so much for this. Great post. On the other hand there are some issues with this. I’d say this works
    maybe 60% of the time. I work with some MASSIVE sites that pop for
    kwds almost ever 3-5 seconds and this really isn’t a viable in a lot of cases.

    For instance lets say you have a company’s ABOUT page. This page could pop for all kinds of kwds including the brand name, niche kwds, and even random kwds.

    Personally I can attest to this as well. I have sites about video gaming but almost every day it pops for random kwds like “cherry maple wood desk” and “help kids grow feet bigger” (made those up but you get the idea.)

    Again I love your method, I can definitely see implementing this to get a good overall feel for what kwds you are popping for. Thanks again!

    • http://www.fallingupmedia.com/ Casey Kluver

      Hi Patrick, thanks for the response! I agree it could get to be overwhelming if we included data for every keyword that popped up. We’re currently only correlating focus keywords that have been manually included in your report. So taking your example, your ABOUT page would only show on this list if one of your focus keywords that you’re tacking is ranked for that landing page.

      In the future we’re planning on showing suggested keywords from WMT that you would manually include or exclude. So it’s actually a pretty flexible report.

  • http://www.fallingupmedia.com/ Casey Kluver

    Hi Patrick, thanks for the response! I agree it could get to be overwhelming if we included data for every keyword that popped up. We’re currently only correlating focus keywords that have been manually included in your report. So taking your example, your ABOUT page would only show on this list if one of your focus keywords that you’re tacking is ranked for that landing page.

    In the future we’re planning on showing suggested keywords from WMT that you would manually include or exclude. So it’s actually pretty flexible.

  • ianhowells

    Nice, clean interface.

    I think the additional keyword integration pieces you mentioned, plus a column with search volume between keyword and rank makes this a real winner.

    • http://www.fallingupmedia.com/ Casey Kluver

      Hi Ian, thanks for the positive comments and solid suggestions! We will definitely consider adding in search volume into the report.

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