By

June 11, 2015

Social media influencers harness online reputation to empower business decisions and sway audiences. Often, search engines access social media influence rates and generate “page ranks”. Influence marketing is a modern tool, and marketing efforts contingent upon key individuals, rather than entire markets, may prove to be a great tactic.

Accessing social media influencers can jumpstart your business’s relevancy, and it can increase brand awareness. Modern social media is centered on people, rather than large entities. If you’re intending to create brand advocates, increase page rank and enhance your online reputation, identifying social media influencers should be a priority.

About Social Media Influencers: Their Impact

Identify Social Influencers

Social media influencers, first and foremost, carry impressions. An estimated 500 million impression data points are created upon services and products annually. Approximately 80 percent of such impressions were created by 6 percent of social media’s population.

Don’t waste funds targeting individuals who are a) not the right fit, and b) non-influential. Spreading product and service info requires outreach—and outreach is a resource held by social media influencers.

Identifying Social Media Influencers with Klout

Klout Influencers

If you haven’t heard of Klout, get on board. Identifying influencers amongst followers requires considerable recording — and Klout’s well-known network analytics make it possible. A Chrome plug-in, Klout is capable of distilling relevant social media activities from various networks, generating a single score capable of defining social media influence. What makes Klout worth talking about still is the fact that this score is constantly being reevaluated and changed as the influencer’s habits and authority grows and changes.

Klout is a starting point, but it’s an important one. Compare Klout’s data with your “most-engaged” followers, and determine overlap between both groups. This area will determine successful territory—where social media influencers capable of spreading your brand’s awareness exist.

Finding Social Media Influencers with SERPs

social-serps

Most of the time, a social media influencer’s status is determined by their website and blog authority. Look, you know the name of the game. Now, it’s time to make priorities. Do their websites have high-ranking SERPs? Are their blogs considered “influential” in Google’s terms? If an influencer is receiving a lot of traffic, they’re valuable. SEO and social media are practically related now.

Sometimes, the “down and dirty” method prevails. Major search engines easily locate social media influencers via page ranks. Ideally, you can determine an individual’s SERPs through this process. Those seeking social media influencers need only type relevant keywords within a popular search engine.

But wait – there’s the opposite factor to consider, too. Today, a lot of social media influencers today don’t have blogs or websites – they’re simply influential through Twitter, Facebook and especially Instagram, due to its visual content capabilities.

Contacting and Connecting with Social Media Influencers

Social Influencer Outreach

Once identification has been completed, engagement starts. Connecting, forming relationships and building rapport is important. When contacting social media influencers, understand their shared content first. Again, the modern marketing world is contingent on personal relationship development.

More than ever, your ability to connect organically is vital. Offer value, and offer engagement. Contact them on their terms, and participate in their generated conversations. Often, Twitter and Instagram is a leading resource for such environments.

Once trust and contact have been established, creating a beneficial relationship is possible. Social media influencers will need to want to share your content, your messages and your services – it will have to benefit them. Take a look below.

Staying in Touch: Relationship Upkeep

Stay In Touch With Social Media

A relationship with a social media influencer is similar to the consumer. Your engagement should, first and foremost, provide mutual benefit.

First, create a separate Twitter list for gathered influencers. Send out friendly Tweets every so often, and keep detailed information pertaining to their intentions and social media needs. If you’re following someone’s blog or website, leave comments, write posts and share them on Twitter. Be sure to mention the influencer, and always make a point to propose trust and integrity.

Memorable relationships can result—as can empowered marketing campaigns. Social media marketing is unique due to its relatively constrained inbound marketing mechanics. However, social media marketing is similarly unique in its flexibility and accessibility. Above all, understand resource differences. Rather than big data, email lists and campaign analytics, social groups and discussion are your resources.

Staying in touch with a social media influencer can result in campaign progression and consistent authority growth. Their resource potential is dynamic, and it’ll likely evolve on its own. Nurturing such relationships, while slow, often results in beautiful business plan extension, scale and goodwill.

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