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Earlier today, Matt Cutts posted a video through the GoogleWebmasterHelp YouTube channel. The topic of the video was “Is there a version of Google that excludes backlinks as a ranking factor?”.
Cutts goes on to say that while there isn’t a public version of the algorithm with backlink relevance turned off, they have ran experiments internally and that the search quality “looks much much worse”. He goes on to mention that even though there is a bunch of spammy backlinks, for the most part backlink relevance is a really really big “win” in terms of the quality of the search results.
While there wasn’t anything groundbreaking, or something we didn’t already know revealed in the video, it’s a great reminder to all of the sceptics that believe SEO or link building is dead.
Google cares about the quality of their search results more than anything, and for the foreseeable future having quality links pointing back to your website will stay a strong ranking factor.
Happy link building!